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Business Executive Gunawan Jusuf Knows the Value of Natural Resources

August 21, 2019

As CEO of the Sugar Group, Gunawan Jusuf administers and manages a number of plantations and refineries throughout Indonesia in a way that serves the needs of the entire organization. Despite the enormous challenges, Gunawan Jusuf has led the Sugar Group to enormous growth over the years, including developing some of the most popular brands in Indonesia. Given his business record, it is clear that Gunawan Jusuf understands better than many how precious and valuable natural resources such as water can be.

That is why he wrote and published a book entitled “Blue Gold,” which documents the relative scarcity of water and cites it as the most crucial and precious commodity in the world. If we are to preserve business for the future, we have to preserve its resources, according to Gunawan Jusuf. Currently the Chief Executive Officer of the Sugar Group Companies, Gunawan Jusuf oversees an amalgamation of numerous Indonesia-based companies that grow and refine sugar used in many of the most important consumer brands in the country.